- 7
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- 约1.67万字
- 约 10页
- 2022-12-10 发布于重庆
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Emphasis the need for partnership with departments and outside suppliers. You don’t just shove a brief under the door and hope for the best. Briefs must make logical and emotional sense and they must be imaginatively presented to highlight their essence. If the audience doesn’t understand how to write a good brief then hold a separate session. While there will be a separate presentation on “How to Sell”, we must get across here that it is not solely the responsibility of the Creative and Media people to sell their work. The Account Person has a responsibility to work out why the proposed s
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