唐纳德·R·库珀-商业研究方法（第9版）Chap_002.pptVIP

Chapter 2 Ethics in Business Research Learning Objectives Understand . . . What issues are covered in research ethics. The goal of “no harm” for all research activities and what constitutes no harm for participant, researcher, and research sponsor. Learning Objectives Understand . . . Differing ethical dilemmas and responsibilities of researchers, sponsors, and research assistants. Role of ethical codes of conduct in professional associations. PulsePoint: Research Revelation Data Collectors Face Responsibilities Types of Ethical Violations Procter Gamble Admits to competitive intelligenc