企业文化创建（英语版）.pptVIP

企业文化创建（英语版） InterestsWhat is organisation culture?How do we describe the features of such culture?How can the culture of an organisation be changed?What are we seeking to change and why?The merits and limitations of descriptions?Themes and tensions in debates about organisation culture?Comparing hard technical culture components with soft humanistic concerns What then is a corporate culture?The organisation itself has an underlying quality - style - character - soul, a way of doing things - possibly more powerful than one persons dictates or a formal system. To comprehend this soul requires that we go beyond below the trappings of charts, policies and jobs into a living and breathing world of cultural interaction.The corporate culture gives the whole organisation a sense of how to behave, what to do, where to place priorities in getting the job done. It helps members fill in the blanks between formal directives and how work actually gets done.Compare these statements to an engineering model of structures, work-technologies, methods controls What then is a corporate culture?the way we do things around herea dominant coherent set of beliefs, deep-set, prevailing values and assumptions manifested in organisational activitylearned and accepted prescriptions for how people should think, feel, work behave as members.values commitments - shared understood through ritual/ceremonial routinised processessymbolic communication with imperative statements, slogans, internal and external marketinganecdotes, myths, legendsrewards and chastisement. Culture as a paradigm and metaphorparadigmmetaphorpositivist and physicalfunctional, definable, rational, mechanical, engineered, predictablephenomenological, interpretive, social psychologymental socially constructed. Enacted by members through on-going negotiation and sharing of symbols meaningsunitary or pluralistic culturesConsensus, co-existence of several, parallel sub-cultures, conflictadaptive, regulating mechanis