外研社新时代职业英语《电子商务英语》教学课件Unit4.pptx

Unit 4 Market StatisticsStart with E-commerce Journey with E-commerce Forward with E-commerce START WITH E-COMMERCEQuotes about doing businessJOURNEY WITH E-COMMERCEPractical Reading How to make an analysis of a marketIntensive Reading Data analysis and customer conversion ratesComparative Reading Market size vs. market trendExtensive Reading Five trends in China’s beauty marketFORWARD WITH E-COMMERCEFurther Practice Key trends in China‘s beauty marketMy learning logUNIT 4Market Statistics LEARNING OBJECTIVEAfter studying this unit, you’ll be able to:? know some quotes about doing business? have a general idea of how to make a market analysis? understand that data analysis can help improve customer conversion rates? know the difference between market size and market trends? know the key trends in China‘s beauty market START WITH E-COMMERCERead the following quotes about doing business. Which one do you like best and why?1 Your unhappiest customer is your greatest source of learning.2 It is fine to celebrate success, but it is more important to heed the lessons of failure.3 The first step to a solid market analysis is a detailed profile of your customer base. Practical ReadingJOURNEY WITH E-COMMERCEAre you curious about the secrets of the market? Do you want to make a successful brand? Or are you still confused about how to make a detailed analysis of the market? If so, the book The Secrets of the Market is for you! The following text is a summary of the book.Chapter 1 Market prospect analysisMarket prospect analysis consists of the analysis of market positioning, development trends and government policies. Before you enter the market, you need to collect data on these factors to check whether you will have the appropriate opportunity to start your business. You should find out the clear position for your products. You also have to observe and understand development trends and government policies to find out whether the market prospect is promising, and see