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Unit 4 Market Statistics
Start with E-commerce
Journey with E-commerce
Forward with E-commerce
START WITH E-COMMERCE
Quotes about doing business
JOURNEY WITH E-COMMERCE
UNIT 4 • Practical Reading How to make an analysis of a market
• Intensive Reading Data analysis and customer conversion rates
Market Statistics
• Comparative Reading Market size vs. market trend
• Extensive Reading Five trends in China’s beauty market
FORWARD WITH E-COMMERCE
• Further Practice Key trends in China‘s beauty market
• My learning log
LEARNING OBJECTIVE
After studying this unit, you’ll be able to:
• know some quotes about doing business
• have a general idea of how to make a market analysis
• understand that data analysis can help improve customer conversion rates
• know the difference between market size and market trends
• know the key trends in China‘s beauty market
START WITH E-COMMERCE
Read the following quotes about doing business. Which one do you like best and why?
1 Your unhappiest customer is your greatest source of learning.
2 It is fine to celebrate success, but it is more important to heed the lessons of failure.
3 The first step to a solid market analysis is a detailed profile of your customer base.
JOURNEY WITH E-COMMERCE How to make an analysis of
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