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外研社新时代职业英语《电子商务英语》教学课件Unit4.pdf

外研社新时代职业英语《电子商务英语》教学课件Unit4.pdf

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Unit 4 Market Statistics Start with E-commerce Journey with E-commerce Forward with E-commerce START WITH E-COMMERCE Quotes about doing business JOURNEY WITH E-COMMERCE UNIT 4 • Practical Reading How to make an analysis of a market • Intensive Reading Data analysis and customer conversion rates Market Statistics • Comparative Reading Market size vs. market trend • Extensive Reading Five trends in China’s beauty market FORWARD WITH E-COMMERCE • Further Practice Key trends in China‘s beauty market • My learning log LEARNING OBJECTIVE After studying this unit, you’ll be able to: • know some quotes about doing business • have a general idea of how to make a market analysis • understand that data analysis can help improve customer conversion rates • know the difference between market size and market trends • know the key trends in China‘s beauty market START WITH E-COMMERCE Read the following quotes about doing business. Which one do you like best and why? 1 Your unhappiest customer is your greatest source of learning. 2 It is fine to celebrate success, but it is more important to heed the lessons of failure. 3 The first step to a solid market analysis is a detailed profile of your customer base. JOURNEY WITH E-COMMERCE How to make an analysis of

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