外研社新时代职业英语《电子商务英语》教学课件Unit3.pptx

Unit 3 Consumer Psychology Start with E-commerce Journey with E-commerce Forward with E-commerce START WITH E-COMMERCEFactors influencing purchasingJOURNEY WITH E-COMMERCEPractical Reading How to attract customersIntensive Reading What makes a consumer buy a product?Comparative Reading Brand switching behavior vs. channel switching behaviorExtensive Reading Chinese consumers spending more on domestic tripsFORWARD WITH E-COMMERCEFurther Practice Consumer psychologistsMy learning logUNIT 3Consumer Psychology LEARNING OBJECTIVEAfter studying this unit, you’ll be able to:? know some factors a consumer may consider when purchasing a product? know what an online business can do to attract customers? understand the two main factors behind a specific purchase? distinguish brand switching behavior from channel switching behavior? know the travel preference of Chinese tourists after the COVID-19 pandemic START WITH E-COMMERCEWhich of the following factors will you consider when purchasing a product? Choose the top three.? price? quality? design? express delivery? discount? brand value Practical ReadingJOURNEY WITH E-COMMERCEAlbV, which sells skincare products, is a popular online store among consumers of all ages. Here are some of AlbV’s top tips on how to attract consumers.Tip 1 Make reasonable pricesIt is crucial to research what people can afford before setting the price. We divide all female consumers into three groups: Group A (aged under 25), Group B (aged from 25 to 40), and Group C (over 40 years old). Group A needs affordable skincare products as most of them are still studying and do not have a stable income. Group B has entered the workplace and wants to have products at a medium-level price. For Group C, we provide products at a relatively high price.How to attract customers—From a report of an online skincare store译Tip 2 Develop various productsTo develop products, we firstly conduct an online survey to collect data on consumer needs. This