外研社新时代职业英语《电子商务英语》教学课件Unit3.pdf

Unit 3 Consumer Psychology Start with E-commerce Journey with E-commerce Forward with E-commerce START WITH E-COMMERCE Factors influencing purchasing JOURNEY WITH E-COMMERCE • Practical Reading How to attract customers UNIT 3 • Intensive Reading What makes a consumer buy a product? • Comparative Reading Consumer Psychology Brand switching behavior vs. channel switching behavior • Extensive Reading Chinese consumers spending more on domestic trips FORWARD WITH E-COMMERCE • Further Practice Consumer psychologists • My learning log LEARNING OBJECTIVE After studying this unit, you’ll be able to: • know some factors a consumer may consider when purchasing a product • know what an online business can do to attract customers • understand the two main factors behind a specific purchase • distinguish brand switching behavior from channel switching behavior • know the travel preference of Chinese tourists after the COVID-19 pandemic START WITH E-COMMERCE Which of the following factors will you consider when purchasing a product? Choose the top three. ☐price ☐design ☐express delivery ☐quality ☐discount ☐brand value JOURNEY WITH E-COMMERCE How to attract customers