美国通用电气公司的战略管理模式.pptVIP

Founded in 1878 by Thomas Alva EdisonMerger in 1892 The Edison General Electric Company The Thomson-Houston CompanyOne of the 12 stocks that made up the first DJIA index in 1896. In the list continuously since 1907The Heritage第一页，共七十七页。 美国通用电气公司的战略管理模式（GE）第二页，共七十七页。 Today’s Basics… Revenue: $125.7 BDomestic: Foreign ~ 2:1Net Income $13.7 BMarket Capitalization: ~$244BEmployees: ~ 310,00013 major businessesMore than 100 countries第三页，共七十七页。 …Compare and Contrast ’81TodayRevenue$27.2 B$125.7 BEarnings$1.7 B$13.7 BMarket Value$13 B$244 BBusinesses4313Employees404,000310,000第四页，共七十七页。 The Three Families Long-Cycle BusinessesGEShort-Cycle BusinessesFinancial Services第五页，共七十七页。 Long-Cycle BusinessesLong-Cycle BusinessesAircraft EnginesPower SystemsMedical SystemsTransportation Systems第六页，共七十七页。 Short-Cycle BusinessesShort-Cycle BusinessesConsumer AppliancesIndustrial SystemsSpecialty MaterialsNBCPlastics第七页，共七十七页。 Financial ServicesFinancial ServicesCommercial FinanceConsumer FinanceEquipment ManagementInsurance Business第八页，共七十七页。 A Summary of Business Finances第九页，共七十七页。 The Share of the Pie…第十页，共七十七页。 The Share of the Pie…第十一页，共七十七页。 The Era: How the Market Valued it第十二页，共七十七页。 Compare Contrast with Pre-Welch Era第十三页，共七十七页。 From Following the Economy…第十四页，共七十七页。 …To Setting the Pace第十五页，共七十七页。 The TurnaroundHow did they do it?第十六页，共七十七页。 SWOTVisionRestructuringGrowth EngineSustaining Competitive advantageDynamic PerspectiveSWOT: 1981StrengthsWeakness4 blocksSix SigmaInertiaBest practicesLeadershipBoundary lessnessValuesStrategic ModelFront-end FocusDigitizationBPOand change第十七页，共七十七页。 Jack Welch’s visionBe number 1 or 2 (Fix, sell or close)Welch set the standard for each business to become the #1 or #2 competitor in its industry “A decade from now, I would like General Electricto be perceived as a unique, high-spirited, entrepreneurial enterprise . . . the most profitable, highly diversified company on earth, with world quality leadership in every one of its product line