数量经济学课件-问卷设计.pptVIP

问卷设计Questionnaire Design Questionnaire Defined问卷的定义A questionnaire is a set of questions designed to generate the data necessary for accomplishing the objectives of the research project.1、问卷是数据收集方法的一般思路；2、问卷提供了标准化和统一化的数据收集程序；3、问卷在数据收集过程中起着重要作用。 The Questionnaire’s Position in the Research Process问卷在调研过程中的地位QuestionnaireSurveyObjectivesRespondent’sInformationDataAnalysisFindingsRecommendationsManagerialAction Criteria for a Good Questionnaire一份优秀问卷的标准To design a good questionnaire, the following issues should be considered:Does it Provide the Necessary Decision-Making Information?Does it Consider the Respondent? Does it satisfy editing, coding and processing data? Editing and Data Processing Requirements编辑与数据处理的要求EditingRefers to going through the questionnaire to make certain the skip patterns are followed and required questions are filled out.A skip pattern is the sequence in which questions are asked.Open-Ended Questions（开放式问题）An open-ended question is one that does not contain prerecorded possible responses. The Questionnaire Development Process问卷的设计过程Determine SurveyObjectives andConstraints（1）Determine DataCollection MethodsEvaluate theQuestionnaire andLayoutDescribeQuestionnaire Flowand LayoutDecide QuestionWordingDetermine QuestionResponse FormatObtain Approvalfrom all RelevantPartiesPretest and RevisePrepare Final CopyImplementation（10） Step One: Determine Survey Objectives, Resources, and Constraints 确定调研目的、来源和限制因素Survey (information) objectives should be spelled out as clearly and precisely as possible.If this step is completed in a thorough fashion, the rest of the process will follow more smoothly and efficiently. Step Two: Determine the Data Collection Method确定数据收集方法Chapter 6 discussed the variety of ways that survey data can be gathered, such as in-person, telephone, mail, or self-administration.Each method will have an impact on survey design. Step Three: Determine the Question Response Format确定问题的回答形式（1）Open-