智能化时代的商业模式特征及创新路径.docxVIP

智能化时代的商业模式特征及创新路径 李鸿磊;黄速建 【摘 要】工业 4.0(智能化)的核心是信息物理的深度融合,本文以信息物理交互为视角,从纵向集成(企业内部信息集成)、横向集成(单产业链信息集成)和智能平台(多产业链信息集成)三个层面,分析和阐述了智能化时代商业模式的特征及商业模式创新的路径:一是纵向集成,智能化将塑造基础网络-数据平台-定制生产三层次生产模式,并最终形成企业智能化价值平台网,从而实现以企业为主体的商业模式创新;二是横向集成,智能化将从价值链层、产业层和生态层三个层面引发以产业为主体的商业模式创新;三是智能平台,智能化将塑造以平台(智能制造平台和智能终端平台)为主体的厂商-终端-消费者三维商业模式,分别从价值创造、数据能力、跨界经营三个层面引领商业模式创新.%The key of Industry 4.0(intelligentization) is the deep integration of cyber-information and physical systems.This paper elaborates that the intelligent production,intelligent equipment,intelligent products and other aspects of the intelligent manufacturing will become the new driving force of China`s manufacturing industry,from three levels:vertical integration,horizontal integration and intelligent platform.It then analyzes and expounds the characteristics of the intelligent business model and the path of business model innovation:firstly,vertical integration,which means intelligence will create the three-tier production model of basic network-data platform-custom production,then will form a value platform network of enterprise intelligence to finally achieve business-oriented business model innovation;secondly,horizontal integration,which means intelligence will lead to industry-based business model innovation from the three levels:value chain level,industry level and eco-level;thirdly,intelligent platform,which means intelligence will shape a three-dimensional business model from vendors to the terminal then to customers,which has the platform as the main body,and will lead business model innovation from the three levels respectively:value creation,data capacity and cross-border operation. 【期刊名称】《经济与管理研究》 【年(卷),期】2017(038)006 【总页数】11 页(P113-123) 【关键词】智能化;信息物理系统;商业模式创新;智能平台;商业生态 【作 者】李鸿磊;黄速建 【作者单位】中国社会科学院工业经济研究所,北京,100836;中国社会科学院工业经济研究所,北京,100836 【正文语种】中 文 【中图分类】F270 随着工业 4.0 时代的到来，以智能化为核心的商业模式必将大量涌现。大数据、云计算、人机智能的应用和推广以及信息物理系统(cyber-physical system，CPS) 的成熟，将催生出新的商业模式，这些商业模式将是在信息化与工业化高度融合基础上的深层次创新。“智能化”将对当前企业市场模式、管理方式、生产模式及工 作