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目 录
第一部分 执行概要·····························································1
企业······································································1
背景······································································1
机会······································································1
星级服务及星级认证························································2
公司宗旨··································································2
营销目标································································· 2
商业战略································································· 2
团队及创业资金来源······················································· 3
企业文化··································································3
第二部分 公司简介····························································4
服务部分种类简介··························································4
公司业务流程······························································5
后续服务·································································12
第三部分 市场分析···························································14
SWOT分析······························································14
市场环境·································································15
市场细分·································································18
内部环境分析·····························································19
选取的目标市场···························································20
服务定位——差异化取胜···················································23
第四部分 营销战略···························································25
服务战略·································································25
促销战略·································································26
第五部分 竞争分析···························································28
目标市场潜力分析·························································28
企业未来环境状况预测·····················································31
市场机会点·······························································
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