1.User Acceptance of Computer technology_A Comparison of Two Theoretical Models完美版可编辑.pdfVIP

MANAGEMENT SCIENCE Vol 35, No 8. August 1989 Pfrr~iedrn C S A USER ACCEPTANCE OF COMPUTER TECHNOLOGY: A COMPARISON OF TWO THEORETICAL MODELS* FRED D. DAVIS, RICHARD P. BAGOZZI A N D PAUL R. WARSHAW School ofBusiness Administration, LTni~~crsitj~of ,Michigan, Ann Arbor, Michigan 4 8 109- 1234 School of Bzisiness Adininistration ,LTnivcrsityof Michigan, Ann Arbor, Michigan 4 8 109- 1234 School of B~llsinessAd~ninistratioiz,Calvornia Polytechnic State Uni~~crsitj),San Lzlis Obisl~a, Calforniu 93407 Computer systems cannot improve organizational performance if they arent used. Unfortu- nately, resistance to end-user systems by managers and professionals is a widespread problem. To better predict, explain, and increase user acceptance, we need to better understand why people accept or reject computers. This research addresses the ability to piedict peoples computer ac- ceptance from a measure of their intentions, and the ability to explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables. In a longitudinal study of 107 users, intentions to use a specific system, measured after a one- hour introduction to the system, were correlated 0.35 with system use 14weeks later. The intention- usage correlation was 0.63 at the end of this time period. Perceived usefulness strongly influenced peoples intentions, explaining more than half of the variance in intentions at the end of 14weeks. Perceived ease of use had a small but significant effect on intentions as well, although this effect subsided over time. Attitudes only partial