《现代大学英语 精读6（第二版）》教学课件Unit 6-(2010版).pptxVIP

济南大学英语系 外语教学与研究出版社 CONTEMPORARY现代大学英语COLLEGE ENGLISH 2 3Contents Warming up Background Structure Text Analysis ExtensionUnit 6 4Warming upWBSETWhat is “culture shock”?Have you encountered any culture shocks? Where does the story take place?What do you know about Africa?Who are the main characters in the story?What do you know about Shadia? About Bryan?What role does the museum play in the story?Questions 单击 视频部分 播放单击此椭圆, 打开链接播放2分50秒 6Warming upA disappointed salesman of Coca Cola returns from his Middle East assignment. A friend asked, “Why werent you successful with the Arabs?” The salesman explained, “When I got posted in the Middle East , I was very confident that I would make a good sales pitch as Cola is virtually unknown there. But, I had a problem I didnt know to speak Arabic. So, I planned to convey the message through three posters... Culture Shock 7Warming upFirst poster: A man lying in the hot desert sand...totally exhausted. Second poster: man is drinking our Cola. Third poster: Our man is now totally refreshed. Then these posters were pasted all over the place. ”“That should have worked,” said the friend. The salesman replied “I didnt realize that Arabs go from right to left.”WBSET 8Background InformationWBSETThe Museum 9The TextBackground Information“The Museum” was awarded the Cain Prize for African Writing in the year 2000. In this story Shadia comes from a well-to-do middle-class family, while Bryan is the son of a Scottish manual worker; Shadia speaks perfect English, having grown up listening to the BBC World Service, while Bryan speaks English with a Scottish accent. In Bryan’s eyes, Shadia is like a princess, whereas in Shadia’s eyes, Bryan seems naive. In spite of their differences however, the two young people are drawn to each other 10BackgroundBryan invites Shadia to visit a local museum with an African collection. “She had come to this museum expecting sunlight and photographs of the Nile, something to relieve her homesickness: a comfor