林奇《战略管理》（英文版·第7版）第9章.pptxVIP

Chapter 9Developing corporate-levelstrategy options How do multi-product corporations develop options and manage the business? Developing corporate level strategy options - 1EnvironmentResourcesPurposeOptionsOptionsOptionsChoiceImplementThis session Developing corporate level strategy options - 2In strategic management, Business Level options focus on individual markets and firms that operate in a single industry. Corporate Level options concentrate on options available where a firm diversifies beyond a single area and operates in several markets, each with its own strategy, business team and