林奇《战略管理》（英文版·第7版）第19章.pptxVIP

Chapter 19International expansionand globalisation strategies What is different about international and global strategy? Exploring Global Business StrategyIs global strategy the same as international strategy?What is the basic business case for a global strategy?How do you develop a global strategy?How do you balance global and national issues?How do you implement a global strategy?Note: Beyond scope of this material to cover some important moral and ethical arguments with regard to globalisation Is global strategy the same as international strategy? - 1Some definitions:International: when a