林奇《战略管理》（英文版·第7版）第14章.pptxVIP

Chapter 14Green strategy andsustainability Green strategy and sustainability Definition and strategy implicationsWhat is green strategy?Green strategy concerns those activities of the organisation that are focused on both sustaining the earth’s environment and developing the business opportunities that will arise from such additional activities. Sustainability is the underpinning principle: not necessarily profit maximisationStrategy implications? Challenge to the economic foundations of strategic management – Penrose, Porter, Barney and Wernerfelt, etc.? Green strategy from a prescriptive