林奇《战略管理》（英文版·第7版）第6章.pptxVIP

Chapter 6Prescriptive purposedelivered through mission,objectives and ethics How do we develop the purpose of the organisation? Understanding the organisation’s purpose - 1EnvironmentResourcesPurposeOptionsOptionsOptionsChoiceImplementThis sessionSee Lynch, Chapter 6 EnvironmentResourcesPurposeOptionsOptionsChoiceImplementKey points: Prescriptive purpose: specific, clear and well-defined – widely used in ‘strategic plans’Often associated with objectives like ‘return on capital’ and ‘earnings per share’OptionsUnderstanding the organisation’s purpose - 2 EnvironmentResourcesPurposeStrategy devel