汽车营销与策划课件（英文）.pptxVIP

2023/3/301STRATEGIC PLANNING MARKETING MANAGEMENT Chapter 1 2023/3/302Strategy Planning,Implementation,and Control ProcessCorporate planningDivision planningBusiness planningProduct planningOrganizingimplementingMeasuring resultsDiagnosing resultsTaking corrective actioncontrollingimplementingplanningChapter 1 Strategic Planning Marketing Management 2023/3/3031. Strategy planning2. Strategy implementing3. Strategy controllingIn this chapter, we focus on 3 parts:Chapter 1