帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 3 version 2_4.pptxVIP

? Palmatier, 2017, Marketing Strategy, Palgrave. ISBN: 9781137526236.1Marketing Strategy Chapter 3Marketing Principle #2All Customers Change ? Managing Customer Dynamics AgendaIntroductionApproaches for Managing Customer DynamicsEvolution of Approaches for Managing Customer DynamicsLifecycle ApproachCustomer Dynamic Segmentation ApproachCustomer Lifetime Value ApproachChoice ModelsFramework for Managing Customer DynamicsInputs to Managing Customer Dynamics FrameworkOutputs of Managing Customer Dynamics FrameworkProcess for Managing Customer DynamicsManaging Customer Dynamics ExampleTakeawaysCa