帕尔马蒂尔-营销战略：第一原理和数据分析-Marketing Strategy Chapter 1 version 2_4.pptxVIP

? Palmatier1Marketing Strategy:Based on First Principles and Data AnalyticsAll Customers DifferAll Competitors ReactAll Resources are LimitedAll Customers ChangeFirst Principles: The foundational concepts or assumptions on which a theory, system, or method is based (Oxford Dictionaries ) AgendaOverview Course OverviewMarketing Strategy OverviewFirst Principles of Marketing StrategyMP#1: All Customers Differ ? Managing Customer HeterogeneityMP#2: All Customers Change ? Managing Customer DynamicsMP#3: All Competitors React? Managing Sustainable Competitive AdvantageMP#4: All Resources Are Limite