4 Reply to Inquiries分析和总结分析和总结.docxVIP

Aim Chapter Four Reply to Inquiries to provide the reader with information about products and services Positive reply Negative reply Positive Reply Structure acknowledge receipt of inquiry, show appreciation state your attitude, provide all required information, offer catalogues Stress the competitiveness of the product in quality, price or other terms take action, wish a further cooperation Case Study Dear Ms Lim Thank you for your letter of 11 March requesting information about ur range of chromium plated domestic products. I was pleased to hear that we had been recommended to you by Loyan Industries. I take great pleasure in enclosing our latest catalogue and price list…. Because of our size, we are able to offer extremely competitive prices, and, in addition, we can offer a further 5% discount on sales over US$5,000, which, I am sure will make our products impossible to resist. …. Please feel free to contact me again if you have any further queries on this or any other matter. …. Negative Reply Structure Buffer -- acknowledge receipt of inquiry, show appreciation Explanation-- state necessary data, present favorable and unfavorable facts, show reader benefits Decision -- suggest action, present plans or proposals Ending -- express appreciation, desired action, wish further cooperation, show goodwill Case Study Dear Sir Thank you for your letter dated 20 August. We appreciate your continuing confidence in our Chamber Mixmaster. However, the model you are referring to is our original style, model #3309, which has already been replaced by model #3310. I regret to say that we do not have any of the discontinued models for I can understand why it held sentimental value for you. I can, however, assure you that our current model has been made with the same fine quality to which you have grown accustomed…. I wish I could be of more help to you. Thank you again for the letter and look forward to your order for our new model. ….