波士顿咨询公司模板.pptxVIP

WRITING CLEAR AND INTERESTING SLIDES 2005，ShanghaiTHE BOSTON CONSULTING GROUP第1页，共55页。 WRITING CLEAR AND INTERESTING SLIDES第2页，共55页。 TODAY’S OBJECTIVETo give you the tools to write slides that communicate the results of our work in a way that helps clients understand, accept, and use those resultsThis session will help you through the process of writing slidesFrom choosing the most appropriate slide type – words, tables, graphics To writing a slide that is clear and interesting 第3页，共55页。 WHAT PUZZLES YOU OR CHALLENGS YOU THE MOST WHEN WRITING SLIDES?第4页，共55页。 WRITING CLEAR, SUCCINCT, AND INTERESTING SLIDESHow to use slides in a presentationHow to choose among words, tables, graphicsHow to display information on slides effectivelyGood slides, bad slides第5页，共55页。 STRONG GROWTH IN OTHER PRODUCTS OFFSET BY PARTS’ DECLINEAlarm detection 2,551 18.3 31.9 37.6 958 17.2Broad diffusion 5,303 38.3 10.9 45.3 2,400 43.1IR sensors 2,372 17.1 13.8 34.9 827 14.8Chloride 1,524 11.0 (28.5) 40.9 624 11.2Bulk chloride 1,270 9.2 (4.0) 50.5 641 11.5Parts 152 1.1 (36.2) (9.9) (15) (0.3)Design 691 5 (2.9) 20.0 138 2.5Total 13,863 100 (1.6) 40.2 5,573 100Product 1991 Sales ($000)Sales% of Total1987-91 CAGR(Real %)GM(%)GM($000)GM% of TotalSource: Annual Division BudgetMessages are buried in the dataExample第6页，共55页。 THE REDESIGN PROCESS INVOLVES FOUR DISCRETE STAGESExtensive customer analysisCustomer service and support requirementsDetailed internal diagnosticTime spent by activity by responsibilityCapacity of the systemCurrent contact model does not have capacity to serve all customers adequatelySeveral low value areas consume timeTSE time consumed by activities which could be handled more efficiently by other resourcesNo sales growth from current modelLots of opportunity to leverage other resources, like CASMost customers receptive to recommendations that allow us to leverage sales force timeAnalysisFindingsCustomerTechnical AssistanceTechnical AssistanceOr