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Avery Dennison Way Guide to Strategic MarketingDecember 17, 2010第一页，共四十七页。 222Understanding the MarketplaceDimension #1: Understanding the MarketplaceSegmentation TargetingInsights DevelopmentMarket Assessment21A第二页，共四十七页。 3333Market Assessment DefinitionWhat is market assessment?An evaluation of the business environment including industry, competitive, and customer trends to identify potential business growth, opportunities and threats1A第三页，共四十七页。 4444Why Market Assessment is Important Provides insights from which to formulate business strategy Helps employees understand the boundaries ar