商务英语综合教程第二册unit 6 Products and Service.pptVIP

商务英语综合教程第二册unit 6 Products and Service Warm-up ActivitiesBackground InformationText AnalysisExtended ActivitiesWritingContent Warm-up activitiesLook at the following pictures. Talk about them with your partners.I. Pair works What do you think about these pictures? Think about their implied meanings and talk with your partner.II. Group work All these above pictures are related to products and services. Work in small groups, discussing the definition of them and their relation.III. Think about and then make a list products and services that you know. ProductAnything offered to a market for attention, acquisition, use, or consumption that might satisfy a need or want.ServiceAny activity or benefit that one party can offer to another that is essentially intangible and does not result in ownership of anything.Definitions Products and CultureFacets of products include its form, taste, color, odor, and texture; how it functions in use; the package; the label; the warranty; manufacturer’s and retailer’s servicing; the confidence or prestige enjoyed by the brand; the manufacturer’s reputation; The adoption of some products by consumers can be affected as much by how the product concept conforms with norms, values, and behavior patterns Thus, many facets of products are influenced by culture, which markets must pay attention toA product is more than a physical item: It is a bundle of satisfactions (or utilities) that the buyer receives Analyzing Product Componentsfor Adaptation(1) core component, (2) packaging component, and (3) support services componentA product is multidimensional, and the sum of all its features determines the bundle of satisfactions (utilities) received by the consumerThe many dimensions of products can be divided into three distinct components:These components include all a product’s tangible and intangible elements and provide the bundle of utilities the market receives from use of the product Three levels of productQualityStylingPackagingBrand