浅谈企业投资风险及防范对策 (2).docx

浅谈企业投资风险及防范对策 PAGE PAGE 1 摘要 在经济全球化的背景下，我国的企业已进入到一个更加开放的环境。这个环境，既能给我们带来机遇，又使得不确定的因素增多，投资风险发生的概率也相对变大。我国企业在投资领域不断涌现出一些新的现象与问题，由此引发的投资问题日益为社会各界所关注。随着我国市场经济的不断发展，投资是企业生产经营的重要内容，是企业获取利润的重要途径。追求利润最大化是企业投资的主要内在动力。但投资往往伴随着风险，为了防范投资风险、企业盈利，达到投资的预期目的，企业要认真策划投资方案，分析市场变化，提出应对投资环境变化的措施。因此，本课题对我国企业的投资风险以及防范对策及你想那个深入的研究，首先对企业投资风险进行了相关的理论概述，以华润置地企业为实证分析对象，然后根据其投资风险所在提出相应的的防范措施，进而对我国企业的投资产业发展提供借鉴性作用。 关键词：企业；投资风险；防范对策  Abstract Under the background of economic globalization, Chinas enterprises have entered a more open environment. This environment can bring us both opportunities and uncertainties, and the probability of investment risk will also increase. Many new phenomena and problems have emerged in the field of investment in Chinas enterprises, and the investment problems arising therefrom are increasingly concerned by all sectors of society. With the continuous development of Chinas market economy, investment is an important part of enterprise production and operation, and an important way for enterprises to obtain profits. The pursuit of profit maximization is the main driving force of enterprise investment. But investment is often accompanied by risk. In order to prevent investment risk, enterprise profit and achieve the expected goal of investment, the enterprise should carefully plan the investment plan, analyze the change of the market, and put forward measures to deal with the change of investment environment.Therefore, in this subject, the investment risk of our enterprises, the countermeasures and the in-depth study that you want to study, first of all, the relevant theoretical overview of enterprise investment risk, taking Huarun land enterprises as the empirical analysis, and then according to their investment risk, put forward corresponding preventive measures, and then the investment of Chinese enterprises. The development of capital industry provides a reference function. Key words: Enterprise; Investment risk; Preventive Countermeas