北师大版（2019）高中英语选择性必修第二册 Unit6 Lesson3 精品课件.pptxVIP

北师大新版 选择性必修二 Unit 6 THE MEDIALesson 3THE ADVERTISING GAME the product name the name of a company words of expertshumorous language the concept of freedom pictures or images the unusual idea the designTHE ADVERTISING GAME Have you ever bought anything as a result of seeing, hearing or reading advertisements? What makes an advertisement attractive?Step 1 advertisementfreedomcommercialtechnological locatesuitable attractconsist of advertiservisualcompetitivecombineparticipaten.广告n.自由adj.商业的，商务的adj.技术的;科技的;工艺的vt.位于adj.合适的，适宜的 vt.吸引由……构成n.广告商adj.视觉的，视力的adj.竞争性强的，有竞争力的vivt.（使）结合，（使）组合vi.参加，参与Step 2Key words fundamental agencyoriginatesewbudgetboostgenuinelylinkanticipateprofit welfare neighbourhoodsponsoradj.根本的;基本的;基础的n.代理处v.创始，创造 vivt.缝，缝纫;缝制;缝补n.预算vi.vt.把……编入预算n.增长;v.促进，推动adv.真正地 vt.把……联系起来n.联系，关联vt.预期，预料n.利润，收益，盈利n.幸福，健康;福利n.社区，住宅小区，街坊v. 赞助，资助;为……担保n. 赞助商; 资助者 1. The passage below is about advertising. Skim through the passage. What is it mainly about? READ AND EXPLOREa Different types of advertisementsb The development of advertisementsc Different attitudes towards advertisements√Step3 2. What is the text type of this passage? What helped you identify the text type?Exposition(说明文)“Such advertisements have gone through a process of change over the years along with social, economic and technological developments.” Identifying Text Types You can identify the text type based on the following information:·titles(e.g.A Sea StoryAMedicalPionee); ·text structures (e.g.time order, argument and supporting details);·typical expressions (e.g.once upon a time, in conclusion). (1) What does a classic advertisement look like? 3. Answer the questions. It was likely to be the name of a company, part of which might include the name of the place from which the product originated. (2)Why do modern advertisements have to attract the attention of the pubic? Because in modern times, there is a marketplace where products and services