北师大版（2019）高中英语选择性必修第二册 Unit6_Lesson3_精品课件（1）.pptxVIP

Unit 6 The Media THE ADVERTISING GAMEReading (1) Have you ever bought anything as a result of seeing, hearing or reading advertisements?Activate and share What makes an advertisement attractive?the product name the name of a company words of expertshumorous language the concept of freedom pictures or imagesthe unusual ideas the designActivate and share Skim through the passage. What is it mainly about? a Different types of advertisements b The development of advertisements c Different attitudes towards advertisementsRead and explore What is the text type of this passage?What helps you identify the text type?This is an explanatory text. It introduces the development of advertisements in the order of time, and it contains lots of time explanations and examples.Read and explore You can identify the text types based on the following information:titles (e.g. A Sea Story, A Medical Pioneer);text structures (e.g. time order, argument and supporting details); typical expressions (e.g. once upon a time, in conclusion).Read and explore Underline the main idea of each paragraph. Then compare with a partner.Para. 1: Para. 2:The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them.Classic advertisements used to give information about finding certain products.Read and explore Underline the main idea of each paragraph. Then compare with a partner.Para. 3: Para. 4:Modern advertisements need something else to separate them from their competitors.In modern times, advertisements need to attract and hold the attention of the public.Read and explore Underline the main idea of each paragraph. Then compare with a partner.Para. 5:Para. 6:However, not all advertising is about selling products and services for a profit.Ideas that would work in the past genuinely are not as effective now.Read and explore Read the whole passage. Complete the table.Read and explore Read the