《广告公司经营》教学大纲.pdfVIP

《广告公司经营》教学大纲 课程编号： 0704031 课程性质： 专业特色选修课 学时 学分：/ 32/2 适用专业： 广告学 一、课程简介 在全球化背景下，广告公司之间的竞争日益加剧，如何在竞争中赢得优势是广告人必须 考虑的问题。《广告公司经营》就是在这样的背景下开设的，是广告专业的专业必修课程。 本课程的目的和任务就是使学生从经营与管理的角度认识广告公司，从中观层面把握广告公 司的运作与发展。 Under the background of globalization, and the increasingly fierce competition between advertising companies, how to win the advantage in the competition is the problem which the advertisers must consider. It is set up in such a background, which is a professional required course of advertising professional. The purpose and task of this cou