Lancome社会化媒体营销方案.pptVIP

L^ 2012 IWOM Proposal Jan. 19th. 2012 第一页，共三十一页。 Brief recap Analysis of RB and L^ IWOM Potential in 2012 based on your analysis Our objectives and strategy based on realizing the potential Rough action plan KPI methodology, and specific KPI Cost Agenda 第二页，共三十一页。 Background L^ is a pioneer brand in digital Digital marketing is playing a very important role: Increase awareness – minisite and product launch Enhance engagement – Rosebeauty and Weibo Also our ecommerce site is on a leading position Drive sales – L 第三页，共三十一页。 Brief recap Objectives Leverage Rosebeauty Increase the enga