2023年创造力研究报告.pdfVIP

“Creativity is at a crossroads. With the rise of technology and data, marketers are expected to be more tactical and exact in every brand action, however bold. And bold creativity requires guts. In the coming years, we’ll see how data, technology, and guts fall into balance.” BRAND MANAGER | FOOD DRINK SECTOR (US) State of Creativity Study 2023 2 EXECUTIVE What a difference a year makes.