张勇先《经济学专业英语教程（第四版·下）》Unit 7.pptVIP

Unit 7 Text: Marketing（市场营销） 1. Key words2. Evolution of marketing3. Principles of marketing4. Benefits of marketing5. Influence of marketing on consumers6. Components of marketing7. Questions 1. Key wordstraveling salespeopleIndustrial Revolutionadapt to consumer needsproduction era of marketingproduction capabilitysales era of marketingsatisfy consumer demandsurplus inventorymarketing department eramarketing company eraconsumer-orientedgoal-orientedstrength and weaknessadvertising expendituresproduct obsolescenceconspicuous consumptionenergy conservationscope of marketingvendor appraisalp