时政类微信公众号侠客岛的传播特色分析.pdfVIP

时政类微信公众号“侠客岛”的传播特色分析 摘 要 当今新兴媒体发展迅速、媒体融合趋势明显，在其主要的移动网络领域，传统的新闻 媒体越发显得后劲不足。时政类媒体由于其话题高端、语言晦涩、风格严肃等特征，成为 传统媒体转型过程中的一大难题。 时政类微信公众号“侠客岛”创建六年来，以其独特的“侠客体”风格等特色获得了 来自业内与用户的认可，为传统时政类媒体向移动网络媒体领域转型提供了积极示范。本 文将对“侠客岛”在话题选取、标题设置、行文安排、语言风格、人称使用等几方面进行 分析，总结其有益经验，目的在于为传统时政类媒体向移动网络媒体领域转型提供启示。 关键词：时政新闻；微信公众号；侠客岛 Analysis of the Communication Characteristics of Political Class WeChat Public Account Xiake Island ABSTRACT With the rapid development of new media and the obvious trend of media convergence, traditional news media are becoming less and less powerful in its main mobile network field. Political media has become a major problem in the transformation of traditional media due to its characteristics of high-end topics, obscure language and serious style. In the past six years, since the establishment of politics WeChat public account Xiake Island, it has gained recognition from the industry and users with its unique style of Xiake Style, providing a positive demonstration for the transformation of traditional politics media into mobile network media. This paper will analyze the topic selection, title setting, style arrangement, language style, personal use and other aspects of Xiake Island, and summarize its useful experience, with the purpose of providing enlightenment for the transformation of traditional political media into mobile network media. Key words ：Current political news; WeChat public number; Xiake Island 目 录 前 言 1 1 时政类新媒体“侠客岛”概况 2 1.1 创立背景 2 1.2 媒体定位 2 1.3 主创团队 2 1.4 发展现状 2 2 “侠客岛”的传播特色分析4 2.1 话题选取：以主流内容为主，面向目标人群 4 2.2 论述展开：以热点样本事件为依托，重解读 4 2.3 标题设置：形式活泼，多手