BrandFinance：2023年度中国品牌价值500强报告.docx

Brand Finance? Global 500 2023 The annual report on the worlds most valuable and strongest brands January 2023 PAGE 3 Brand Finance Global 500 2023 /global  PAGE 2 Brand Finance Global 500 2023 /global Contents.  TOC \o 1-5 \h \z  \o Current Document About Brand Finance 3  \o Current Document Global Brand Equity Monitor 7 Foreword 8  \o Current Document Ranking Analysis 10 Brand Spotlights 31  \o Current Document ADNOC 32 His Excellency Dr. Suitan Ahmed Al Jaber, UAE Minister of Industry and Advanced Technology and ADNOC Group CEO  \o Current Document Deutsche Telekom 35 Ulrich Klenke, Chief Brand Officer, Deutsche Telekom  \o Current Document Etisalat by e 37 Hatem Dowidar, GCEO, e  \o Current Document Infosys 41 Sumit Virmani, CMO, Infosys  \o Current Document stc 44 Eng. Mohammad Abalkhail, Vice President, Corporate Relations, stc  \o Current Document TCS 46 Abhinav Kumar, Chief Marketing Communications Officer - Global Markets, TCS  \o Current Document Brand Value Ranking (USDm) 49 Insights 59 Why Should I Value My Brand? 60 Alex Haigh, Managing Director, Brand Finance Asia Pacific  \o Current Document Communications in Times of Crisis 67 Cristina Campos, Managing Director, Brand Dialogue Spain  \o Current Document Non-Customers Like Strong Brands 68 Savio Dsouza, Head of EMEA, Brand Finance  \o Current Document Importance of Selective and Effective Advertising 70 Annie Brown, General Manager, Brand Finance  \o Current Document The Brand Finance Global Brand Equity Monitor (GBEM)- An industry leading brand evaluation tool 71 Ben Baigrie, Associate, Brand Finance  \o Current Document Brand Finance Research Finds Key Drivers for Global Media Brands 76 Carine Guillou, Research Director, Brand Finance  \o Current Document Sector Reputation Analysis 81 Carine Guillou, Research Director, Brand Finance Methodology 83  \o Current Document How We Value the Brands in Our Annual Rankings 87