市场营销计划书(marketing plan)模板.docxVIP

MARKETING YOUR BUSINESS FOR SUCCESS WORKSHOP INTRODUCTION MARKETING YOUR BUSINESS FOR SUCCESS WORKBOOK Training Module - 3 Workshop Objectives By the end of this workshop, you should be able to: Determine the purpose of the marketing plan Identify strategies for conducting market research Identify advantages of market research Determine what the marketing plan contains Target market Competition Product/service Marketing budget Location Pricing strategy Promotional strategy List advantages of developing a marketing plan disadvantages of developing a marketing plan Prepare a marketing plan outl