浅析浙江森马服饰股份有限公司财务风险及对策.docxVIP

题 目 浅析浙江森马服饰股份有限公司财务风险及对策 PAGE I 浅析浙江森马服饰股份有限公司财务风险及对策 摘要：财务风险是指企业在各项财务活动中由于各种难以预料和无法控制的因素，使企业在一定时期、一定范围内所获取的最终财务成果与预期的经营目标发生偏差，从而形成的使企业蒙受经济损失或更大收益的可能性。企业的财务活动贯穿于生产经营的整个过程中，筹措资金、长短期投资、分配利润等都可能产生风险。本文通过查看参考文献，大体获得所要研究内容点，再通过查找资料、数据分析等，浅析浙江森马服饰股份有限公司的财务风险并提出对策。本文采用到案例分析方法进行分析。浙江森马服饰股份有限公司，其财务风险是指浙江森马服饰股份有限公司在经营的过程中，由于各种不确定的因素，导致企业未达到预期收益甚至是亏损，所以本文根据其数据来分析企业所存在的财务风险，并依据其风险提出相对措施。本论文的分析也可为其他具有相同风险及问题的企业提供更多的案例帮助，因此，本论文具有较好的分析意义。 关键词：森马服饰；财务风险；风险评价；提出对策 PAGE II PAGE II Analysis?on?Financial?Risk?and?Countermeasures?of? Zhejiang?Semir?Garment?Co.,?Ltd Abstract:?Financial?risk?refers?to?the?enterprise?in?various?financial?activities?due?to?a?variety?of?unpredictable?and?uncontrollable?factors,?so?that?the?enterprise?in?a?certain?period?of?time,?within?a?certain?range?of?the?final?financial?results?and?the?expected?deviation?of?the?business?objectives,?thus?forming?the?possibility?of?the?enterprise?to?suffer?economic?losses?or?greater?income.?The?financial?activities?of?an?enterprise?run?through?the?whole?process?of?production?and?operation.?Risks-raising,?long-term?and?short-term?investment,?profit?distribution?and?so?on?May?arise. In?this?paper,?by?reviewing?the?references,?the?content?points?to?be?studied?were?generally?obtained.?Then,?through?searching?for?materials?and?data?analysis,?the?financial?risks?of?Zhejiang?Semir?Garment?Co.,?Ltd.?were?analyzed?and?countermeasures?were?put?forward.?This?paper?uses?the?case?analysis?method?to?analyze. The?financial?risk?of?Zhejiang?Semir?Garment?Co.,?Ltd.?Refers?to?the?enterprises?failure?to?reach?the?expected?profit?or?even?loss?due?to?various?uncertain?factors?in?the?process?of?operation.?Therefore,?this?paper?analyzes?the?financial?risk?of?the?enterprise?based?on?its?data?and?puts?forward?relative?measures?according?to?its?risk.?The?analysis?of?this?paper?can?also?provide?more?case?help?for?other?enterprises?with?the?same?risks?and?problems.?Therefore,?this?paper?has?a?good?analytical?significance. Key?wo