疫情防控背景下在线课程教学满意度影响因素分析与对策探讨-以电子商务及法律专业为例.pdfVIP

疫情防控背景下在线课程教学满意度影响因素分析与对策探讨-以电⼦商务及法 律专业为例 摘要 由于⼤学⽣对在线教育的接受度提⾼，在线教育平台相继出现。在线教育平台除了专业性⾼，市场区隔极为明显，能帮助使⽤者寻找到更即 时、完整的课程数据、考试预测、成绩信息、教研报告等外，很多⽹站都有线上教学与互动的功能。近年来在评估信息系统是否成功时，常 以持续使⽤意愿作为⽹站汇聚⼈⽓、提升使⽤者黏着度的课题，持续使⽤意愿已经是影响⽹站能否永续经营的重要关键。本研究基于期望确 认理论（Expectation Confirmation Theory）为理论基础，在感知有⽤、确认因素基础上，加⼊信息品质（Information quality）因 素，以满意度为中介变量，构建⼤学⽣在线教育平台持续使⽤意愿意愿研究模型，并进⾏实证分析，得出对应结论，并根据所得结果提出有 利于我国在线教育领域发展的建议。 关键词：在线教育平台、期望确认理论、信息品质、持续使⽤意愿 Abstract Due to the improvement of College Students’ acceptance of online education, online education platforms have emerged one after another. In addition to being highly professional and having obvious market segmentation, online education platform can help users find more real-time and complete course data, test prediction, score information, teaching and research reports, many websites have online teaching and interaction functions. In recent years, when evaluating whether the information system is successful or not, continuous use intention is often used as a topic to gather popularity and improve user adhesion. Continuous use intention has become an important key to the sustainable operation of the website. This study is based on Expectation Confirmation Theory. On the basis of perceived usefulness and confirmation factors, information quality is added Based on the empirical analysis, the paper draws the corresponding conclusions, and puts forward some suggestions for the development of online education in China. Key words: online education platform, Expectation Confirmation Theory, information quality, continuous use intention ⽬录 摘要 I Abstract II 1绪论 1 1.1 研究背景 1 1.2 研究意义 2 1.3 研究⽅法 2 1.4 技术路线图 3 2相关理论研究 4 2.1在线教育平台 4 2.2信息系统成功模式 5 2.3期望确认理论 6 3⼤学⽣在线教育平台持续使⽤意愿影响因素的理论假设 8 3.1 IS接受后持续采⽤模型 8 3.2研究模型及假设 8 3.3研究设计 10 3.4 研究对象 10 4数据分析 11 4.1描述性统计分析 11 4.1.1样本结构分析 11 4.1.2在线教育平台使⽤⾏为分析 11 4.2信度与效度分析 12 4.2.1信度分析 12 4.2.2效度分析 13 4.3相关分析 14 4.4回归分析 14 4.4.1对