GoogleAdWordsAdsCreating谷歌AdWords广告制作.pptxVIP

Google AdWords Ads Creating Set Up a New Campaign1Creating Ad Groups2Text ads3目录Contents目录 Set Up a New CampaignTo setup a Search campaign go to the AdWords console and click on the “+ Campaign” Red Button and select “Search Network Only” as indicated in the illustration below. Set Up a New CampaignWe recommend using the ‘All Features’ option which includes all Standard Features along with Mobile Settings, Ad Delivery Method, all Ad Extensions and also target Google Search Partner websites. This gives you a better control on your campaign. Set Up a New CampaignCampaign Structuring Keyword Categorization Set Up a New CampaignLocation Targeting in AdWordsLocation, Language and Device TargetingLocation Targeting helps focus your ads where potential customers are located. Location Targeting allows you to target the entire country (e.g. USA), or specific regions, states or cities (e.g. Chicago City or New Jersey State) or certain distances around your business (e.g. 10 Miles around New Brunswick in New Jersey State). Set Up a New CampaignDevice Targeting in AdWordsDevice targeting lets you target customers specifically on desktops, tablets and mobiles. For example, if your customers are on-the-go, targeting mobile devices will make sense. Most mobile devices today have full browsers and apps enabling you to target customers with different mobile ad types. Desktops and Tablets are clubbed together and ads created are by default targeted at Desktops and Tablets. Set Up a New CampaignYou set a daily budget for each campaign indicating the amount you are willing to spend on an average per day for a particular campaign based on the marketing goals. You can get the daily budget by diving the monthly budget by 30.4 (average number of days per month). It is ideal to start small and scale based on performance.Advanced Location Options in AdWordsSetting Daily Budget in AdWords Set Up a New Campaign Set Up a New CampaignFocus on clicksFocus on conversionsFlexible bidding strategies