GoogleTrendsDataAnalysis分析GoogleTrends数据技巧.pptxVIP

Google Trends Data Analysis 123目录Contents目录More Real-time Data on Google Trends Google Trends for Keyword ResearchGoogle Trends Data Explained Google Trends Data ExplainedGoogle Trends?is a service that launched in May 2006 that allows you to see how popular search terms have been over time on Google. You can also see how popular web sites are, along with related demographic information as estimated by Google.Many people think that the trend curve is the?direct?representation of the query’s search volume over time (like the one you can see in Google Keyword Planner tool).That’s not?exactly?how it works… Google Trends Data ExplainedLet me show you the trends graphs for the keyword “flowers” in Google Trends and?GKP?tool:As you can see, they look quite similar but apparently aren’t twins. Google Trends Data ExplainedGoogle Trends is all based on the?relative popularity?of a search query. Here’s the explanation from?Google Trends Help Center: “Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity.”In other words, relative popularity is the ratio of a query’s search volume to the sum of the search volumes of all possible queries. “The resulting numbers are then scaled on a range of 0 to 100 based on a topic’s proportion to all searches on all topics.” Google Trends for Keyword ResearchAnalyzing the search trendsFind new keyword ideasAnalyze interest by regionGoogle Trends for Keyword Research Google Trends for Keyword ResearchThat’s the most direct application of Google Trends tool, so I will just show you a few examples.You probably realize that search volumes for some keywords are affected by seasonality. Have a look at the trend for the keyword “umbrella” in the?USA:Analyzing the search trends Google Trends for Keyword ResearchAnd here’s the same trend in Australia:You can see that the query “umbrella” is the m