二零二三年 优质公开课GoogleAdWordsCampaignOptimizatio.pptxVIP

Google AdWords Campaign Optimization Ad Performance1Keywords Performance Analysis2Analysis for Bid Adjustments3Conversion Analysis4Conversion Optimizer5目录Contents目录 Ad PerformanceOnce your campaigns are running you can track their performance and optimize them to generate ROI and deliver better results. Ad Performance Metric Explanation ImpressionsThe number of times your ads have been served on the Google ad networks ClicksThe number of times users clicked your ads CTRClick Through Rate = clicks ÷ impressions This metric helps undersrtand the relevancy of your ad Average CPCThe average cost per click CostThe total amount spent on your campaignAverage PositionThis metric shows your ads position relative to those of their advertisersConversionsThe total amount of conversions derived from this campaignConverted ClicksThe total amount of clicks that turned into a conversionImpression ShareThe impressions you’ve received on the SERP network divided by the estimated number of impressions you are eligible to recive.Basic Metrics?Campaign Metrics Ad PerformanceAd Performance Analysis enables you to see which of your ads performed well against the metrics like CTR, CPC, Avg. Pos. Conversions, etc. You can adjust the timeframe for viewing these metrics and also compare performance of two timeframes. Based on this you can pause the poorly performing ads and add new ads variations. Ad PerformanceLet me show you the Ad Peiformance graph .As you can see, the graph can show you many kinds of performance metrics about your Ads. Ad PerformanceSometimes the performance metrics can be too much to handle – in which case there you can filter the required metrics through the Filter tool in the Ads tab. There you can use the filters to figure out which ads are delivering the highest revenues and profits, ads with higher Cost Per Conversion, etc.Filter is very useful when you have a large account. Ad PerformanceFilter the required metricsWhich ads are delivering the highest re