二零二三年 优质公开课GoogleAdWordsMobileAPPMarketing(Goog.pptxVIP

Google AdWords Mobile APP Marketing 1目录Contents目录 Promote Mobile Apps on Google AdWordsStarting Your Mobile Adwords Campaign2 Promote Mobile Apps on Google AdWordsMobile install campaigns on?AdMob are much more limited than on?Adwords (the only upside is that they might be a bit easier to setup). If you want the best possible results for your mobile install campaigns, definitely use Google Adwords. Promote Mobile Apps on Google AdWordsIf you’re running ads to dektop users but not mobile, you’re leaving money on the table.Mobile searches have?quadrupled?in the last 3 years.Your potential customers are spending an ever increasing amount of time on mobile.Luckily, this guide is here to help you get up and running with your first mobile AdWords campaign. Promote Mobile Apps on Google AdWordsThe conversion tracking setup differs depending on whether you are promoting an Android or iOS app. This can get a bit technical so you might have to ask your developer to handle the integration for you.Setup mobile app conversion trackingThe steps are described in detail in Google’s developers and help section:Mobile Apps Conversion Tracking and Remarketing?Track Android app conversionsTrack iOS app conversions Promote Mobile Apps on Google AdWordsCreate a new campaignMobile install campaigns are available both on the search and display network. Both types of traffic can work well for a mobile app. On the search network you would target keywords related to your app, e.g. “iPhone todo app”. The?display network is where you promote your app within other apps (in-app advertising). Promote Mobile Apps on Google AdWordsCreate a new campaignFor mobile app promotion campaigns, the display network typically generates more volume than the search network. Just think about the amount of ad inventory that is available across thousands of mobile apps. Promote Mobile Apps on Google AdWordsSelect campaign type “Mobile app installs”Enter a campaign name, choose “Mobile app installs” from the lis