展示设计中色彩的意境营造.pdfVIP

展示设计中色彩的意境营造 摘 要 在这个社会飞速发展的时代，展示设计作为一门新兴的行业，在近些年也得到了 迅速的发展。然而纵观展示设计的发展史，我国现代展示设计的起步滞后于世界展示 设计近一个世纪。此外，随着生活水平的提高，人们也不再仅满足于物质生活，而更 加注重审美，追求精神世界，这就意味着对展示设计也有了更多的要求。然而在当下 展示空间的设计中，许多设计都虚浮有余，意境不足。本文针对这一问题，研究了大 量的资料，并分析了具体案例，运用科学的理论对展示空间中色彩的意境设计进行补 充完善，期望能对当下展示空间的设计提供参考，以带给参观者更高的审美追求及更 好的参观体验。 【关键词】展示设计；色彩；意境 Artistic conception of color in the display design to build Abstract In this era of rapid development of society, display design, as an emerging industry in recent years has been rapid development. Yet in the history of display design, modern display design in China starts lagging in display design nearly a century. In addition, with the improvement of living standards, people are no longer satisfied with only material life, and pay more attention to the aesthetic pursuit of the spirit world, this means that also have more requirements for display design. In the design of the present, however, for many design are vain, and the lack of artistic conception, the lack of human care. And aiming at this problem, a huge mass of data was studied, and analyzes the specific case, using the scientific theory to complement of the design of the exhibition space artistic conception, at the same time, bring visitors at a higher aesthetic pursuit and better experience. Looking forward to provide reference in the design of the exhibition space of the present. 【Key words 】Display design; Color; Artistic conception 目 引言 1 一、研究内容、目的和意义 1 （一）研究内容1 （二）研究目的1 （三）研究意义1 二、色彩与设计 1 （一）设计色彩的视觉吸引2 （二）色彩的心理与象征2 三、设计中的意境 3 （一）意境的概念与来源3 （二）展示空间中意境的营造方式4 1.通过空间营造的意境 4 2.通过材料营造的意境 4 3.通过光线营造的意境 5 4.通过色彩营造的意境 5 四、 展示设计中的色彩与意境 6 （一）色彩与意境的和谐统一6 （二）色彩运用对不同展示空间意境效果的营造6 1.色彩运用对商业展示空间意境的营造 6 2.色彩运用对居住空间意境的营造 7