客户关系管理中英文对照.pptxVIP

第1页/共33页客户关系管理中英文对照第2页/共33页忠诚度是建立在客户关系和价值上的 Loyalty is Built on Customer Relationships and Value Customer relationship management (CRM)集成的数据库，这种数据库能跨公司和渠道，对客户形成单一、一致的评估分析 Integrated databases that create a single, unified view of the customer across the company and its channels (Ritz)客户化的推销和交流提高了客户的价值 (A) Customized offerings and communication for greater customer value (A) 第3页/共33页创建以客户为中心（导向）的公司所面临的困难Obstacles to Building Customer-Oriented Companies 销售收入的需要: 电视机行业 The need for sales volume: TV industry 渠道的巨大作用:保险（ Channel power: insurance） 缺乏被人认可的品牌差异 Lack of perceived brand difference 缺乏品牌