英语a222mass media大众传媒.pdfVIP

Mass media 大众传媒 1. Word storm Advertise 做 Annoy 烦恼 Competition 竞争 Clarification 说明 Flexible 灵活的 Interrupt 中断 Lifespan Quality 质量 Observe 观察 Strategy 战略 Selection 挑选 Selectivity 选择性 Traditional 传统的 2. Useful Expressions Managing a discussion Requesting clarification: Sorry, I’m not sure I understand. Why do you say that? Can I clarify your reason? Taking your turn: Can Ijust add something here? I have a point I’d like to make. Sorry to interrupt, but… Kee the discussion moving: To get back to our topic… Let’s hear what someone else has to say. We only have five minutes left. 管理讨论 澄清: 对不起，我不敢肯定自己明白了。 为什么这么说呢？ 我能澄清你的理由吗？ 轮到你： 我能在此添加点内容吗？ 我有一点想说。 不好意思打断一下…… 保持讨论继续进行下去： 回到我们的 上来…… 让我们听听其他人怎么说。 我还有最后 。 3. Dialogue Peter: Nobody can be successful in one day. You need time to observe and strategy is the key. Host: Sorry, I’m not sure I understand. As for the selection of business media, what is your strategy? Peter: Well, the key is that we must study the audience they wish to reach before buying any media, whether at home or aboard. Host: Say, we n to use newspaper to advertise our products. What’s your idea? Peter: To get the most from the advertising, you must know the characteristics of a newspaper’s readership: the median age, occupation, e and buying habits of the typical reader… Host: Sorry to interrupt, compared with other media, any advantages for newspaper? Peter: Studies show that newspaper ads rank highest in credibility; TV commercials are a distant second. But for most of my friends, they love TV more and their children all y the games on their TV. That really annoys me. Host: OK, to get ba