植入广告相关资料英文版.pptVIP

Product Placement Marketing 商英一班 44号朱翠兰植入广告第一页，共十九页。 第二页，共十九页。 To achieve the subtle promotion it deliberately(故意地) place products or logo in television drama,games . It much better than hard selling because the audience is disgusted with the advertising.第三页，共十九页。 第四页，共十九页。 Real implantedStyle implantedOverall implantedCultural implantedTypes of product placement第五页，共十九页。 South Korean drama “dae jang geum” （大长今） is a typical example. With the introduction of Korean food , acupuncture（针灸） method,south Korean clothing, architecture, moral, the Korean culture analogism,it start known by the audience.第六页，共十九页。 第七页，共十九页。 第八页，共十九页。 第九页，共十九页。 第十页，共十九页。 Because the profit is handsome so they always want to place in the film. On the contray,they might receive the negative response when they place in a poor time.It can not relate it to the film just a advertisement.第十一页，共十九页。 第十二页，共十九页。 第十三页，共十九页。 To succeed in place product brand, integrating operation is the best choice, but it needs collaborative and cooperate.第十四页，共十九页。 Place product is not suitable for depth persuade and for direct reason appeal or function　Not any enterprise and products can make place product , some new products which lack of awareness of customer is not suitable 　A good place product of commodities must be close to the program and brand it should integration with the program 第十五页，共十九页。 The value of the program should be the same as the brand value,the targer audience is common with the target consumers.in this way can this adverstising has it own value.　　The most important one is program ,adverstising is second to it 第十六页，共十九页。 第十七页，共十九页。 谢 谢2023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/202023/6/20第十八页，共十九页。 内容总结Product Placement Marketing。Cultural implanted。3月-2318:38:5218:3818:383月-233月-2318:38。18:3818:38:523月-233月-2318:38:52。2023/3/18 星期六 18:38:52第十九页，共十九页。