分析礼貌原则在商务英语邮件中的应用.pdfVIP

Abstract China’s economy has developed rapidly in the 21st century, and its trade with the rest of the world has become more frequently. Business English e-mails plays an extremely important role in the communication between Chinese with foreign companies. Business English e-mail is a carrier of business information, belonging to a more formal style. It is also a tool for conducting foreign trade and international business activities. It is widely used in international business contacts. A suitable business English e-mail can not only facilitate transactions but also change the relationship between the two parties. The politeness principle is one of the indispensable factor for the user to achieve the transaction. The clever use of the politeness principle can avoid unnecessary losses in international business activities. This study used the methods of literature research and case analysis, based on the politeness principle of Leech, focusing on six types of business English e-mail including building business relation, inquiry, quotation, order, complaint and claim. This study illustrates the practical value of politeness principles in business English e-mails through the analysis of some business English e-mail cases. It also analyzes which sentence in the case is obeyed the politeness principle and which sentence is not. The writing purpose of this study is aim to provide some reference for people to writer business English e-mails, by comparing and analyzing the some classic sentences in e-mail cases. Key Words: Business English e-mail; Politeness principle; Application I 摘 要 21 世纪中国经济迅猛发展，其与世界各国间的贸易往来愈加频繁，商务英语 邮件在中外企业间的沟通中扮演着极其重要的角色。商务英语邮件是商务信息的 载体，属于一种比较正式的文体，同时它也是开展对外贸易和国际商务活动的工 具，被普遍应用于国际商务交往中。一封合适的