m611超市生鲜产品物流模式分析.pdfVIP

超市生鲜产品物流模式分析 —— 以智诚超市为例 2014 级物流管理一班 孟从晋 20142203021016 摘要：“ 民以食为天，食以鲜为先” 。 生鲜农产品是民众除粮食之外需求量 最多、购买频次较多的产品，伴随生活质量的提升以及质量安全观念的加强，民 众对绿色、安全、无污染的渴望更加强烈。为了买入无污染的生鲜农产品，顾客 大部分都会进入超市挑选所需产品。大型超市生鲜产品物流是物流领域内的关键 问题，企业如果可以挑选高效的物流配送方式，就可以减少产品运送费用，提升 综合效率，提高公司核心竞争。本文首先叙述分析背景与意义，各国有关生鲜物 流的文献研究，分析内容和方式、主要创新点等。继而叙述连锁超市生鲜物流配 送有关定义。主要是配送方式的定义和分类、与配送有关的条件、连锁超市生鲜 物流配送的特征等。之后会对其他国家此类生鲜物流配送方式开展研究，主要包 含美国以超市为主导的物流配送方式，荷兰的物流一体化配送方式和日本以农民 协会为主要部分的配送方式等，进而全面整理出科学经验与合理观点。之后对国 内连锁超市的三类流配送方式开展深入分析，包含以自营为重点、以第三方为重 点、以供应商为重点的三类配送方式，且针对贵州智诚连锁超市生鲜物流配送模 式进行现状研究，探讨上述地区连锁超市的生鲜配送情况，研究该超市运送模式 中出现的问题，且针对上述现实问题指出合理的可借鉴方式，希望能为连锁超市 挑选与创建生鲜物流配送模式寻找有借鉴意义的经验和方式。 关键词：连锁超市;生鲜农产品;配送模式;智诚生鲜配送中心 Analysis of logistics mode of fresh products in supermarket ——Taking Zhicheng supermarket as an example Abstract: Food for the people, Food for the first. Fresh agricultural products are residents in addition to the food demand most, purchase the most number of goods, along with the improvement of living standards and the enhancement of quality and safety awareness, the residents of green, safety, health and higher voice. In order to buy safe fresh produce, consumers are becoming more and more inclined I to choose supermarkets. The fresh product logistics of chain supermarkets has always been an important problem in the logistics industry, if the company can choose the appropriate logistics distribution mode, it is an effective means to reduce the logistics cost of fresh products, improve the efficiency of distribution and enhance the competitiveness of enterprises. Firstly, this paper will comprehensively introduce the background and significance of the thesis, the literature review of fresh logistics at home and abroad, the contents and methods of the st