intel市场联盟策略.pptxVIP

intel市场联盟策略 Alliance MarketingISMC course # 016SMG February 4-9, 2001Field Reviewer: Steve Mattos Evaluation QuestionnaireFeedback will be requested of the course attendees at each session of each ISMC course:Help improve your coursesComplete the evaluation form before you leaveRate the content and instructionTell us who you areInclude comments to clarify Thanks for your feedback! AgendaCourse ObjectivesKey MessagesAlliance BasicsDefinitionObjective and strategiesEngagement planKey learnings so farFellow Traveler StrategyAccount Drill-Down ExerciseTechnology Development, Marketing, SalesSummaryCall to ActionBack Up Course ObjectivesAfter completing this course, you will be able to:SRM: Develop account strategies/plans that take into consideration Intel’s ISV/MCSI alliance activitiesBDMs, Non-SRM Field Sales: Work with the SRM teams to coordinate activities between your end-user accounts, OEMs, MC/SIs, etc… with alliance accounts Geo and Corp. Marketing: Plan/execute alliance activity within your geography Key MessagesIntel will only execute a small number (~10) of ISV/MCSI alliances by end of 2001Many covered accounts, ISVs, OEMs, MC/SIs, interact in some way with alliance accountsThe more effectively we ALL coordinate as a sales/marketing world-wide organization, the more ALL of our accounts will benefit from the alliances Business Marketing Alliance GroupISV ProgramsJames CapeWW E-Business DevelopmentRich DunningGeosOperationsField/SRMsCorp ProgramsEBSP/SIErik SteebMicrosoftTim WestmanEMEAGianni Ercolanni (ISRG)Todd Peters (BMO)APACMelissa McVicker (ISRG)John Chen (BMO)IJKKNoriyuki Sato (ISRG)Y Murata (BMO)LARMauricio Bouskela (ISRG)TBD (BMO)HR: Michaelle StanfordLegal: Caroline Selfridge*FinanceKumar BalabhadraIBMPatrick J MurrayAlliancesDavid BaumgartenBusiness ProgramsJohn SkinnerWW Comm ManagementMarty OliveroWeb IeBC Pam OliverStephannie Brown, Sr. AdminDeborah ConradVice President, SMGGeneral Manager, BMAG Rupal Shah, TA What is an Alliance?Alliances ar