ConceptsandCases(英文版的教程).pptx

ConceptsandCases(英文版的教程) Main Issues to be Covered:Strategic management--conceptenvironment analysis--external and internalstrategies at different levelsstrategy formulationstrategy implementationstrategy evaluationcases Chapter 1Strategic Management and introductory remarks Chapter OutlineFive Tasks of Strategic ManagementDeveloping a Strategic Vision and MissionSetting ObjectivesCrafting a StrategyImplementing the StrategyEvaluating Performance and Initiating Corrective AdjustmentsWhy Strategic Management Is a ProcessWho Performs the Tasks of Strategy?Benefits of “Managing Strategically”Terms to Remember Thinking Strategically:The Three Big Strategic Questions1. Where are we now -- what is our situation?2. Where do we want to go?Business(es) we want to be in and market positions we want to stake outBuyer needs and groups we want to serveOutcomes we want to achieve3. How will we get there? What Is Strategy?Competitive moves and business approaches management employs in running a companyManagement’s “game plan” toPlease customers Position a company in its chosen marketCompete successfullyAchieve good business performance Craft aStrategyto AchieveObjectivesSetObjectivesDevelop aStrategicVision MissionImplement ExecuteStrategyEvaluate Make CorrectionsImprove/ChangeRevise asNeededRevise asNeededImprove/ChangeRecycleas NeededTask 1Task 2Task 3Task 4Task 5The Five Tasksof Strategic Management Missions vs. Strategic VisionsA mission statement focuses on current (and permanent) business activitiesBusiness(es) company is in nowCustomer needs currently being servedA strategic vision concerns a firm’s future business path The kind of company it is trying to becomeCustomer needs to be satisfied in the future Sle Mission StatementSouthwest Airlines:The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit. Setting Objective