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South
Korea
100
2023
The annual report on the most valuable and strongest South Korean brands
July 2023
Contents.
About Brand Finance 3
Foreword 8
Alex Haigh, Managing Director, Brand Finance Asia Pacific
Ranking Analysis 10
Sector Analysis 16
Brand Value Ranking 23
Sustainability 25
Methodology 28
Our Services 35
© 2023 All rights reserved. Brand Finance Plc.
Brand Finance South Korea 100 2023 /south-korea 2
About Brand Finance.
Brand Finance is the worlds leading brand
valuation consultancy.
We bridge the gap between marketing and finance
Brand Finance was set up in 1996 with the aim of bridging
the gap between marketing and finance. For more than 25
years, we have helped companies and organisations of all
types to connect their brands to the bottom line.
We quantify the financial value of brands
We put thousands of the world’s biggest brands to the
test every year. Ranking brands across all sectors and
countries, we publish over 100 reports annually.
We offer a unique combination of expertise
Our teams have experience across a wide range of
disciplines from marketing and market research, to
brand strategy and visual identity, to tax and accounting.
We pride ourselves on technical credibility
Brand Finance is a chartered accountancy firm regulated
by the Institute of Chartere
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