HND大综合参考答案-.docVIP

HND大综合参考答案- Question 1 Part (a): Barr’s product mix (10 marks) Award one mark for each relevant advantage or disadvantage and up to three additional marks per advantage or disadvantage for development, reasoned reference to relevant concepts and/or justified illustrative examples from the case study. This gives a maximum of four for each advantage or disadvantage (but see below). Answers which cover only disadvantages or advantages should gain a maximum of five marks. Relevant concepts: product lines; product items; product positioning; product life cycle. Possible advantages include: cohere